Title:
Yogurt, DANNON Activia with bifidus regularis, VANILLA
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| Serving Size
1 container (4 ounces) |
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| Amount per serving |
| Calories
70 |
Calories from Fat
0 |
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|
Description:
Weight Watchers Points = 1
This yogurt is promoted as "a delicious way to help naturaly regulate your digestive system." They claim it is because Bifidus regularis has been added to the yogurt culture.
Listed ingredients: cultured grade A reduced fat milk, strawberry, fructose syrup, sugar, modified corn starch, contains less than 1% of fructose, whey protein concentrate, kosher gelatin, natural flavor, carmine (for color), sodium citrate, malic acid
[On thier behalf, for honesty sake, it does also list Active Cultures. There are 3 listed and they are the same as my organic yogurt except my organic yogurt has 'acidophilus' and the Dannon does not. Another difference is most likely that Dannon gives rBGH(recombinant Bovine Growth Hormone) to thier cows and the orginic Brown Cow yogurt doesn't.]
last edit by
ucfhf,
1/6/2008 1:53:22 PM
Tags:
Beware of marketing hype
Probiotic food
yogurt
Comments:
I found this by googling "bifidius regularis." I have not substantiated the info.
"BIFIDUS DIGESTIVUM / BIFIDUS REGULARIS / BIFIDOBACTERIUM LACTIS
Bifidus Digestivum, Bifidus Regularis and Bifidobacterium Lactis are marketing names generated by Danone (known in the United States of America as Dannon) for one of the specific bacteria it uses in its "Activia" range of yoghurt products. The source of "Bifidus" is probably from the intestinal bacterium Bifidobacterium Bifidum. "Digestivum" is an invented word which uses "digestive" as a root to suggest beneficial effects on digestion, combined with the latinate ending "um" to suggest a scientific derivation. According to unreferenced comments on the blog Iniard Watch (see the entry Iniard Watch >> Stonyfield Organic Yoghurt) the "official" name of Bifidus Regularis is "Bifidobacterium animalis DN 173 010".
Bifidus Digestivum is also known as Bifidus Regularis in American marketing materials, where Regularis emphasises being "regular" and "is" suggests a scientific derivation. It is known as Bifidobacterium Lactis in Canadian marketing materials, where Lactis uses the Latin root for milk ("lac" / "lact-") and "is" to suggest a scientific derivation.
It is known as "Bifidus Activo" in Spainish marketing materials and "Digestivum Essensis" in German and Austrian marketing materials. According to a reply received from Dannon by the Writerious blog, Bifidus Regularis (and therefore presumably all the variations of Bifidus...) is a proprietary strain of Bifidobacterium"
psalber,
7/14/2006 3:12:17 PM
