7 timeless internet marketing strategies that work

If you’re not actively marketing your business online in 2018, then you’re leaving money on the table.

But here’s the problem: online marketing can seem quite daunting and complicated. This can deter even the most focused of entrepreneurs from ever implementing an online marketing plan.

That’s why the goal of this article is to dissect internet marketing into its most basic strategies. Then simplify those strategies for the business owner or marketer who hasn’t quite wrapped his or her head around them yet.

I tried only to include “timeless” strategies (i.e. strategies that work and will likely continue to work in the future) so you don’t waste your time learning about little hacks that will quickly die off.

You’ll also notice that there are seven overarching strategies. Then below each strategy, there are various tactics related to that strategy.

Let’s begin!

Content Marketing

Content is the backbone of the internet. If you think about it, nearly everything you view online is content (e.g. videos, articles, blog posts, infographics, etc.) of some kind.

Here’s Google’s definition of content marketing:

A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

Content marketing is arguably one of the most important internet marketing strategies because, without it, many other strategies wouldn’t exist (or wouldn’t be effective). minecraft classic

Here are two primary reasons why content—and marketing that content—is beneficial for nearly all businesses:

Content educates potential customers about your product or service. Why would someone pay you for something if they don’t know what they are purchasing? This is the void content fills.

Content provides an opportunity for you or your business to be a thought leader in your industry. Being a thought leader results in excellent brand exposure and can open up many doors in your specific space.

Below you will find quick summaries of the major content marketing tactics and then links to resources for further reading.

1. Blogging

2. “Linkbait” creation (and promotion)

3. Guest posting

4. Video creation (and marketing)

5. Hosting webinars

6. Content syndication

7. Podcasting

Fri. Oct 9, 12:40am

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