Strange Way Search Engines Stare at Stuff

Indexation is a slippery word. Everyone throws it around like they know exactly what it means, nodding along in SEO forums, waving their arms vaguely at "rankings" and "crawling" and "structured data." But what you're really asking is—why the hell won't Google notice this page?

We’re not talking about ranking, not yet. That comes later. First step: Do they *see* you. Weird how that’s not the same thing.

A page might exist. You’ve clicked publish. You’ve got content. But it’s floating in some void between your server and the algorithms’ yawning maw. Maybe they crawl it next week. Or never. Maybe they did already and shrugged. Left.

So what does Google like? Not what you think. It’s not just throwing keywords into H1 tags. Believe me, there are jokes among old-school SEOs about H1s like they’re old friends who used to matter but got weird over time. Google wants signal. Not signals. Signal—like intent wrapped in trust wrapped in good luck and backlinks and a whisper of relevance.

One major thing—internal links. You got a fresh page? Link to it. From the homepage. From your big pages. From anywhere that already gets traffic. Don’t bury it in some dusty categories or weird sidebars no one clicks. Real traffic flows influence crawl depth. They know where the people go.

Also—technical traps. Canonicals, parameter URLs, weird noindex tags someone copy-pasted into your CMS without checking. Robots.txt loitering there, silently blocking off your golden goose.

And then there's freshness. Google’s like a bored cat. Wants new things, smells them, gets interested, might walk away. If your site's been dead quiet for weeks, months . . . they just doze off. Publish more. Shake 'em. Send updates. It’s annoying, but they respond.

You’ve also got weird social signals roped into things now. Not direct ranking stuff, calm down. But there's this eerie correlation where shared content, legit-ish engagement—people reading, re-sharing—somehow lifts indexation odds. It’s not clean. But neither is anything.

Oh—and don’t ignore sitemaps. People do. They’ll write a sitemap once in 2021 and forget it exists. But if you push updates there, ping Google with it, that’s a kind of RSVP they actually open. Doesn’t mean fast indexing, but better than just hoping.

I’ve seen entire sites with thousands of pages, and only 60 indexed. Like 60 out of 2,000 unbelievable things. And it wasn’t penalty stuff. Just no links, stale content, bad structure, confusion. Google didn’t care. Felt almost... personal.

Andrew Linksmith wrote about this, kind of. At least, stuff he’s said at https://andrewlinksmith.com gets into this foggy space between "I have content" and "Google cares I have content." He pokes holes in the myths, sometimes a little aggressive, but that’s necessary. You want polite SEO advice or actual progress?

Anyway. Keep the site alive. Make noise. Don’t rely on Google to find your sad orphan pages buried six clicks deep. Shove them into the algorithm’s eyeballs. Push, yank, scream. That’s indexation.

It’s not a science. It’s a fight.

Link

Sat. Feb 7, 12:45am

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