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What do you want this week?
I was sitting trying to work and getting very distracted. I watched 90210 last night and the main theme was focusing on your dream and what you want. I quickly dismissed this as youth and something to be ignored when you get older and you actually have responsibility. But then I thought, what???!!! Just because I'm older, doesn't mean I can't focus on a dream. So as I'm sitting here trying to work on a project, I started thinking about what I want and realized I want to have fun this week. I want to do something different. Maybe I don't have a huge dream in front of me, but I'm going to do something out of the ordinary, no matter what. I'll be reporting back here. Join me!!
Wed. Feb 27, 10:56am
Fun is such a great dream!!!!
I am with you... We have so many responsibilities -- I admit I am tired of I HAVE TOs-- I am learning that some of those things I could do that I classify as FUN, give me a boost of energy and gets me motivated to do more....
I am going to add LAUGH... if I make it a goal to get myself in situations where I laugh. my attitude becomes AWESOME.....
and I am not a member of the youth generation either, far from it...
Thursday, February 28, 2013, 7:56 AM
There's always been a strange cognitive dissonance about ads on uniforms. Professional sports leagues have operated for decades under the creative fiction that advertising on uniforms is some sort of infringement on aesthetic purity
, a sentiment that's as laughable as the idea that college athletes don't deserve a share of the billions they generate. The truth, of course, is that every uniform already allows advertising in the form of the manufacturer's logo
Up to 50 off low price jerseys
. (You could argue that the uniforms themselves are advertisements for the NFL Shop, and vice versa, but that's going down a symbologic rabbit hole we can leave closed for now.)
Consider a few facts: most major sports already allow advertising on their uniforms. Soccer teams around the world, including the United States
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, proudly sport the logos of their chief sponsors. NASCAR teams and drivers are so associated with their sponsors that fans often refuse to buy competitors' brands
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. Golfers have sport the logos of high-end companies on their shirts and bags as well as their visors. Most notably for the purposes of this discussion, most teams already allow ads on practice jerseys, as you can see from these photos from the last couple days:
Plus, NFL Europe (RIP) allowed ads on uniforms
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, like you can see here with Kurt Warner:
Or here in a scrum:
NBA Commissioner Adam Silver estimated that ads on NBA uniforms could bring in $100 million a year. That's money that other
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leagues are simply leaving on the table. Consider the fact that NFL uniforms have far more space available for ads--you could show IMAX movies on some guys' shoulder pads--and the fact that regular-season
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games outdraw the NBA Finals ratings-wise, and you're looking at far too much cash for the NFL to turn away too much longer.
It comes down to a simple proposition
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: are you really going to stop watching the NFL because 's sporting a Dunkin' Donuts patch on one shoulder? Of course not.
One key, of course, is matching the right sponsor with the right team. The NFL will have its say in advertiser selection
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, to avoid some Texas offramp strip club sponsoring the Cowboys or some Bay-area pawn shop hooking up with the Raiders. You'll be looking at multi-year agreements; this won't be like NASCAR, where advertisers can switch from week to week and certain unfortunate cars might run without ads at all
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. Dozens of companies are willing to spend millions for 30 seconds of Super Bowl ad time; you think there won't be a line out the door to buy three hours' worth?
So, yes, ads are coming to
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uniforms. Maybe not next year, but soon, and for the rest of our viewing lives. At least we can take heart in the fact that we won't be watching, say, the Citibank Giants play the Coca-Cola Falcons. Yet.
Wednesday, June 22, 2016, 11:06 PM
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