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Before and After claims

I think I found out how a lot of this infomercials get those great before and after shots. My brother in law is a physical fitness nut, he's the guy you see in those infomercials, bulging muscles, ripped abs... the whole package. Well yesterday while working out at the gym he was approached by the guy saying the were working on this infomercial. They were willing to pay him $7500 to be in the infomercial. All he had to do was say he loved this product and used it... oh and gain 30lbs. Basically they were going to shoot the infomercial with him now as the 'after', then have him do the Brigid Jones diet and gain 30lbs quick then shoot the 'before' part of the infomercial.

No wonder these people don't just lose weight in 30 days, they go from fat to ripped. :)

Mon. Nov 6, 10:35am

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Oh my god. That is totally crazy. I never would have imagined that in a million years. Airbrush I've always known about but never the bridget jones thing.

Monday, November 06, 2006, 10:39 AM

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He's not going to do it is he?

Monday, November 06, 2006, 10:42 AM

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I do not how much you would have to pay me to gain back the 30 pounds I have lost. And what damage to do to your body to gain and then lose again. I know actors do it all the time. I guess it would have to be at least enough to hire a full-time personal chef and trainer for the rest of my life...

Monday, November 06, 2006, 10:56 AM

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I'm a copywriter, and I always feel so sorry for the guys who have to write the copy for those commercials. It's almost as bad as writing credit card solicitations. Personally, I'm happy writing copy selling stuff that people really want, and that does them some good. But I guess in a tight job market, someone has to do it.

Monday, November 06, 2006, 11:08 AM

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Never really thought about it, but it does make more sense to pay someone to gain weight than to try to take a semi-flabby person and try to get them to lose it and build jaw-dropping muscle on the sort of schedule advertisers work on. Still... :P

Monday, November 06, 2006, 2:44 PM

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