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Marketing strategies that make you mad

Because we can't fight against food marketing unless we're aware of it!

#1 - Lay's potato chips - "made with pure sunflower oil" with the thin healthy people jumping on trampolines. Hey, Lays, guess what, it's still OIL that you're deep frying those chips in.

#2 - the 5:00 tv ad blitz - right when I'm getting hungry and don't know what I'm having for supper yet, every ad on tv is beautiful looking food!



Mon. Oct 1, 11:03pm

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What about when KFC for awhile was trying to advertise their chicken as a health food because of the Atkins craze. I don't care what you diet is deep fat fried chicken is not healthy!!!

Monday, October 01, 2007, 11:05 PM

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How about the way every pharmacy has the Alli video and products screaming at you from the check-out.

Monday, October 01, 2007, 11:37 PM

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How about all the fat guys at the diner complaining about heartburn as they have plates of chili cheese fries in front of them? No need to change the diet - take a Tums!!

Monday, October 01, 2007, 11:54 PM

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haha i love this thread b/c i get so annoyed with some products lately. okay, so i hope no one attacks me for this, but i can't stand those yogurts and now cheese out there that will help regulate your digestive system. doesn't plain yogurt work?? i have more examples, but can't think right now.

Tuesday, October 02, 2007, 12:13 AM

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not food related:
women huffing straight from Febreze cans as they coat their home with perfume

food related:
1. pre-made meals, complete with meat and veggies all in a bag! Is peeling carrots or steaming broccoli so hard to do these days?
2. those smoothie commercials where the parent accidentally breaks the child's toy, then before the kid starts crying the parent dumps milk and a powder mix into the blender and stuffs the milkshake in the kid's hand. Talk about training a kid to emotionally binge!

Tuesday, October 02, 2007, 1:37 AM

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I think it's Danon who's offering to donate money to breast cancer when you mail them the foil top off the yogurt. Appalls me. I'm going to spend more mailing them than Danon will donate, and I'll pay more for the yogurt so they donate less. Those who don't normally buy the yogurt are better off to just donate money directly themselves.

And "whole grain" advertisements- yup, lucky charms has whole grains, so we should make it a part of our diet!!

Or pre-made maple leaf chicken strips that have as the second ingredient corn syrup.

And I agree with the active bacterial culture push on yogurt and cheeses...

Tuesday, October 02, 2007, 2:36 AM

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1:37-

i'm not looking to pick an argument, but yes sometimes it's too much time to peel carrots and steam broccoli. i'm thankful those meals are out there. i barely have time to eat lately and if those weren't around i'd be in a drive-thru eating on the run like i used to do that got me fat in the first place. i have very little time with working a full time job, graduate school and keeping my house in check, thank you for frozen meals!

Tuesday, October 02, 2007, 8:35 AM

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Ditto 8:35 - I hate vegetables and if there weren't products out there that make preparing/cooking them relatively painless, I'd never have anything but lettuce and tomato.

Other marketing ploys - how about that new Diet Coke packed with vitamins? Not really complaining about it though... I've often thought that lots of products could be painlessly enriched with things we don't get enough of (cereals, orange juice, and diet shakes like Slimfast seem to be the only products that do this).

Tuesday, October 02, 2007, 9:43 AM

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The cute little girl playing dress up and the 'good' mom doing all the right things and then they go to McDonalds.

The Lean Cuisine commercials where the women who ate the bag of popcorn for dinner glare at the woman who had some fabulous LC concoction.

All the fast food places that promote how much their menu items weigh!! A pound of food?? UGH!

Tuesday, October 02, 2007, 10:05 AM

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There is a diet pill commercial that says, "we wouldn't say it on television if it weren't true". This is what they said about their claims that you don't have to change your way eating and still lose the weight.

Tuesday, October 02, 2007, 10:06 AM

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